The UK online bingo market appeals to a very wide audience and the industry has been in a state of almost continual growth over the past few years.
There is a great deal of marketing and sponsorship available and this has contributed hugely to the success of online bingo in the UK, and currently the UK’s online bingo market is the largest in the entire European community.
The EU does enjoy good popularity for bingo in the retail market however, online bingo has not shown nearly the degree of growth that the UK market has. There are a number of contributing factors, one being the licensing laws and regulations of different areas and another is probably the availability of broadband in the EU. Also there is the ever present cultural differences that abound in different countries, for instance in the Southern regions of Europe, bingo is seen as a family activity, and families are seen playing together for leisure as a rule. The one item that the UK and the EU have in common is that they all like to play the ninety ball game, and this is played in all regions throughout Europe.
It is however expected that the online bingo industry will see considerable growth in the EU market during the next few years.