In an attempt to enter the Spanish online bingo marketplace, the recent launch of Winzingo online bingo has Parlay entertainment partnering with the online site and hopefully launching themselves into a market that has been said, remains relatively untapped. Not only will this site appeal to Spanish speaking people in Europe, but there is also a massive market in South American and other Spanish speaking countries.
Although they are targeting Spanish women, I don’t really understand this as it is a well known fact that Spanish men are the bingo players. I suppose it does make some sense in that the market is untapped and any company launching wants to target an untapped market to draw new players.
Winzingo is headquartered in Luxembourg and licensed in the Netherlands Antilles, Malta and Italy and is owned and operated by Gaming VC Plc.
The Chief Executive officer of Gaming VC, Kenneth Alexander has said that the use of Parlay Entertainments’ software has made it relatively simple for them to both develop and launch a “localized” version of online bingo in Spanish, The make use of a Spanish bingo caller and have the ability to conduct financial transactions in Euro, there are also Spanish CM’s, customer service agents and e-commerce solutions. The European Managing Director for Parlay Entertainment, Steve Cook says that Winzingo is a prime example of an online bingo site seeking to expand their core business into bigger markets outside of the UK.